Nestled along the stunning Italian Riviera, Sanremo captivates visitors with its perfect blend of natural beauty and cultural richness. I discovered this gem of Liguria during my spring travels last year and immediately fell in love with its charming streets and magnificent coastline. Known as the “City of Flowers” (Città dei Fiori), Sanremo boasts lush gardens and colorful flower fields that showcase the region’s famous flower-growing industry. This industry exports roses and carnations worldwide.
Walking through Sanremo feels like stepping into a vibrant postcard of Mediterranean splendor. The city pulses with energy year-round, but truly comes alive during its world-famous Sanremo Music Festival held at the historic Ariston Theater. This iconic event has shaped Italian popular music since 1951 and gives the city its reputation as Italy’s music capital.
Beyond the melodies and blooms, Sanremo offers a perfect mix of relaxation and adventure. I spent days exploring the Queen Elena Gardens, admiring the breathtaking views from the Sanctuary of Madonna della Costa, and strolling along the picturesque harbor filled with luxury yachts. Whether you’re seeking cultural experiences, beach relaxation, or culinary delights, this crown jewel of the Riviera dei Fiori delivers unforgettable memories.
Exploring Sanremo’s Historical Heart
Wandering through Sanremo’s historic center reveals layers of fascinating history, from medieval architecture to elegant villas that once hosted Europe’s elite. The contrast between narrow alleyways and opulent buildings tells the story of this coastal gem‘s evolution through the centuries.
Discovering La Pigna: A Stroll Through Time
La Pigna, meaning “pinecone” in Italian, is Sanremo’s medieval heart. I found its maze-like structure captivating, with narrow cobblestone streets spiraling upward like the scales of a pinecone. Walking through these ancient pathways, I discovered homes connected by arches that provided both structural support and protection from invaders centuries ago.
The district feels frozen in time. Tiny piazzas appear unexpectedly between stone buildings, offering glimpses into local life. Many facades feature original architectural details despite being hundreds of years old.
For the best experience, I recommend starting at Piazza San Siro and gradually climbing upward. The views from the top are breathtaking, with the entire city and Mediterranean spread below.
Architectural Marvels: Sanremo’s Historic Churches
Sanremo’s sacred buildings showcase its rich architectural heritage. The Sanctuary of Madonna della Costa sits majestically atop La Pigna, visible from almost anywhere in the city. Its white facade and dome create a striking silhouette against the blue sky.
The Russian Orthodox Church stands as a testament to Sanremo’s popularity among aristocratic Russians in the 19th century. With its distinctive onion domes and ornate interior, it seems transported directly from Moscow to the Italian coast.
San Siro Cathedral in the heart of the old town dates back to the 12th century. I was particularly moved by its beautiful rose window and medieval baptismal font. The peaceful interior offers a welcome retreat from the bustling streets.
Villa Ormond and Villa Nobel: Testaments to Elegance
Villa Ormond captivated me with its spectacular botanical gardens. Created in the late 1800s, these gardens showcase exotic plants from around the world. Walking among palm trees, Japanese ponds, and Mediterranean flora offers a glimpse into Sanremo’s floral heritage.
Villa Nobel, where Alfred Nobel spent his final years, combines neo-Gothic and Moorish architectural elements. During my visit, I toured the scientist’s preserved study and laboratory where he conducted experiments. The villa now houses a museum dedicated to his life and the history of the Nobel Prize.
Both villas represent the Belle Époque period when Sanremo attracted Europe’s intellectual and social elite. Their preserved interiors, with original furnishings and artwork, transport visitors to a more elegant era.
Sanremo’s Festive Soul: The Music Festival and Casino
Sanremo’s cultural heartbeat pulses through its two most famous institutions. The annual music festival and historic casino shape the city’s identity, drawing visitors from across Italy and beyond.
The Iconic Sanremo Music Festival: A Melodic Legacy
I’ve never experienced anything quite like the energy of Festival di Sanremo. This legendary music competition has been running since 1951 and takes place every February, filling the city with music for five consecutive nights.
The festival unfolds inside the elegant Ariston Theatre, where Italy’s top musical talents compete for national recognition. It’s not just a competition but a cultural phenomenon that launches careers and creates hit songs that become part of Italian identity.
When I visited, the streets buzzed with excitement. Locals gathered in cafés to watch broadcasts, and passionate debates about performers erupted everywhere. The festival has launched stars like Andrea Bocelli and Laura Pausini onto international stages.
Book accommodations months in advance if you plan to visit during this time – the entire Italian Riviera fills up quickly!
The Thrills of Casino Sanremo: A Gamble with History
Walking into Casino Sanremo feels like stepping back in time. Built in 1905, this art nouveau masterpiece stands as one of Europe’s most elegant gaming venues.
The casino’s magnificent façade immediately caught my eye, with its ornate details and grand entrance. Inside, crystal chandeliers illuminate gaming tables where visitors try their luck at roulette, blackjack, and slot machines.
Beyond gambling, the casino serves as a cultural center hosting concerts, exhibitions, and social events throughout the year. I was surprised to discover its historical significance – the idea for the Sanremo Music Festival was actually born here!
Even if you don’t gamble, the casino is worth visiting for its architecture alone. I spent a fascinating hour just admiring the Belle Époque interiors and soaking in the atmosphere of this Italian Riviera landmark.
The Enchanting Outdoors: Gardens and Beaches
Sanremo’s outdoor spaces showcase the best of the Italian Riviera, with colorful gardens and beautiful Mediterranean beaches creating perfect spots for relaxation and exploration.
City of Flowers: Sanremo’s Blooming Paradises
I’ve always been captivated by Sanremo’s well-earned nickname, “City of Flowers.” The lush Queen Elena Gardens are worth your time. Walking through these terraced gardens, I discovered panoramic views of the coastline that took my breath away.
Villa Nobel’s gardens offer another gorgeous green space. Once home to Alfred Nobel, the gardens complement the impressive villa with exotic plants and carefully arranged flower beds that bloom throughout the year.
The annual Flower Festival transforms the entire city into a botanical wonderland. If you’re lucky enough to visit during this celebration, you’ll see elaborate floral floats parade through the streets.
Strolling through these blooming paradises, I noticed how deeply flowers are woven into Sanremo’s identity. The flower-growing industry here exports beautiful carnations and roses internationally.
Coastal Escapes: From Sandy Shores to Secluded Coves
The Ligurian Coast around Sanremo offers beach experiences for every preference. I found the main beaches in the center of town perfect for convenience – they’re well-equipped with loungers, umbrellas, and nearby cafés.
For a more secluded experience, I recommend exploring the smaller coves that dot the coastline east and west of the city center. These hidden gems offer more privacy and often clearer waters.
Most beaches here feature the characteristic pebbles of the Ligurian coast, though you’ll find some sandy stretches too. The water is typically crystal clear and pleasantly refreshing, especially during hot summer months.
Beach clubs provide comfortable amenities if you’re planning a full day by the sea. I particularly enjoyed watching the sunset from a seaside restaurant after a day of swimming and sunbathing.
Culinary Journey Through Sanremo
Sanremo’s food scene is a delicious blend of traditional Ligurian flavors and Mediterranean influences. The city offers everything from fresh seafood caught daily to sweet treats that perfectly end any meal.
Ligurian Cuisine: A Feast of Flavors
Walking through Sanremo’s markets, I discovered the heart of Ligurian cuisine. The region’s pride—Pesto alla Genovese—is made with local basil, pine nuts, and olive oil. It’s simply divine when drizzled over trofie pasta.
Focaccia is another must-try. The Ligurian version is thinner than others in Italy, with a perfect crispy-yet-chewy texture. I found the best at small bakeries in the old town, often topped with olives or rosemary.
Don’t miss farinata, a savory chickpea pancake cooked in wood-fired ovens. It’s typically served in wedges—crispy on the outside and creamy inside. Local markets also showcase Sanremo’s famous flowers, which occasionally make their way into dishes as edible garnishes or in specialty salads.
Savoring Seafood: Delights from the Ligurian Sea
The seafood in Sanremo is incredibly fresh and prepared with simple, flavorful techniques that let the quality shine. Each morning, fishing boats arrive at the harbor with their catches.
My favorite dish is the region’s famous cappon magro—a stunning seafood salad layered with vegetables and dressed with a green sauce. For pasta lovers, try linguine ai frutti di mare, loaded with clams, mussels, and prawns.
Many seaside restaurants offer catch-of-the-day specials. I recommend sitting at a waterfront table at sunset while enjoying fritto misto (mixed fried seafood) and a glass of local Vermentino wine.
Local Seafood Specialties:
- Muscoli (mussels) stuffed with herbs and breadcrumbs
- Brandacujun (salt cod with potatoes and olives)
- Gamberi di Sanremo (the area’s prized red prawns)
Sanremo’s Cafes and Gelaterias: A Treat for the Senses
Coffee culture in Sanremo rivals its food scene. Mornings start with locals standing at cafe counters, sipping espresso and enjoying cornetti (Italian croissants).
I love stopping at historic cafes in the city center, where the tradition of coffee drinking becomes an art form. Many cafes feature elegant interiors that haven’t changed in decades.
For a sweet afternoon break, Sanremo’s gelaterias offer creative flavors using seasonal ingredients. My top recommendation is trying fig gelato when in season or classic pistachio made with nuts from Sicily.
Don’t leave without sampling Baci di Sanremo (“Sanremo’s Kisses”)—small hazelnut cookies sandwiched with chocolate cream. These treats are perfect with an afternoon coffee or packed as edible souvenirs from your culinary journey through Italy’s floral Riviera.
Beyond Sanremo: Day Trips and Riviera Adventures
While Sanremo offers plenty to explore, the surrounding Ligurian coastline is dotted with stunning towns and landscapes that make for perfect day trips. From glamorous coastal villages to breathtaking natural scenery, these nearby destinations showcase the best of the Italian Riviera.
Charming Neighbors: Portofino and Cinque Terre
Portofino is the jewel of the Italian Riviera, about a two-hour drive from Sanremo. This fishing village turned luxury destination features a picturesque harbor lined with pastel-colored buildings. I recommend arriving early to beat the crowds and strolling through the charming streets before enjoying an espresso at one of the waterfront cafés.
The Cinque Terre (“Five Lands”) is a must-visit collection of five colorful villages perched on cliffs overlooking the sea. Though it’s a longer day trip from Sanremo (about 3 hours), it’s worth it. My favorite way to experience these UNESCO-protected villages is by hiking the scenic trails connecting them or taking the local train that runs between each town.
Both destinations offer amazing seafood restaurants where I’ve enjoyed some of the freshest fish dishes in all of Italy.
French Riviera Flair: A Quick Jaunt to Nice
One of the perks of Sanremo’s location is its proximity to France. Nice is just an hour’s drive away, making it perfect for a day trip. The French Riviera offers a different yet equally captivating Mediterranean vibe.
I love wandering through Nice’s old town with its narrow alleyways and colorful buildings. The famous Promenade des Anglais provides a gorgeous seaside walk with stunning views of the azure waters.
For art lovers, Nice houses several excellent museums including the Matisse Museum and the Marc Chagall National Museum. When I’m there, I always make time to visit the local markets where you can find everything from fresh produce to handmade crafts.
Exploring the Wonders of the Ligurian Region
The province of Imperia surrounding Sanremo is filled with hidden gems.
San Lorenzo al Mare, just 10 miles east, offers a laid-back atmosphere with its lovely beach and charming old town.
I’ve spent many peaceful afternoons cycling along the coastal bike path from Sanremo to San Lorenzo.
Inland Liguria presents a different side of the region with medieval villages nestled among olive groves and vineyards.
These hillside towns provide a glimpse into authentic Italian life away from tourist crowds.
The local cuisine here focuses on simple, fresh ingredients. Don’t miss trying:
- Pesto alla Genovese (Liguria is the birthplace of pesto)
- Fresh focaccia bread
- Local olive oils and wines from small producers
The entire Ligurian coastline offers beautiful beaches alternating with rocky coves perfect for swimming in crystal-clear waters.
